WOW Branding

Tilano Fresco — Do something great with your pictures

A local decorative artist was looking to create a product brand that featured his ability to transfer images onto 8x8 fresco tiles. The original product line included old world images, Asian characters and custom transfers of customer pictures. A strategic decision was made to move from selling finished art pieces to “packaging the process” in a kit so people could make their own fresco transfers at home. While there are other companies that provide decorative tile art pieces, no one has emerged yet as a direct competitor to the kits. The concept has taken off and the products are now distributed all over the world.

The name Tilano comes from a blend of tile, Italian and fresco­ (fresco means painting onto wet plaster –think DaVinci and Michelangelo). I’d like to say that there was some great process that we went through to come up with the name, but the truth is it came about over a playful conversation near our front door. As soon as we said it, we immediately began repeating Tilano in an Italian accent (hand gestures and all) - it had an interesting sound and it stuck. We later rationalized that it had a European sounding caché. The bottom line was it just worked.

After looking at countless fonts for the mark, we decided to go with a custom hand-lettered version that one of our designers came up with. It captured the old-world feel that we were after and had a distinctiveness we were proud of.

This project involved:

- Brand Strategy
- Brand Naming
- Brand Identity Design
- International Packaging Design
- Poster and Tradeshow Design