WOW Branding

Williams + Paddon - Revitalizing a 25 Year-Old Architectural Firm

With a 25 year anniversary just around the corner, the founding partners of Williams + Paddon Architecture in Sacramento, CA were ready for a brand identity makeover—one that reflected who they had become. WOW presented an innovative methodology and expertise that was distinctive enough to be chosen over numerous local firms.

As it is with every branding project, the first order of business was to establish the unique qualities of Williams + Paddon. WOW interviewed a selection of current and past clients along with prospects who had received proposals from Williams + Paddon but decided to go with another firm. As well, we interviewed key staff members to form a full 360 degree perspective on the perceptions that existed about the firm.

Key members of the WOW team flew to Sacramento to host a full day Brand Visualization Workshop for 18 principals and executives. The purpose of these workshops is to establish a platform of core values, character, an envisioned future and key concepts for communicating differentiation. The unique way that Williams + Paddon works was captured in three words: Involve, Connect and Delight. This was ultimately used to guide the design and creation of their brand icons and messaging. WOW presented a single, well developed concept that received immediate and unanimous approval. According to founder Jim Williams, this was the first time in a long time that they had agreed so easily on anything.

We are very proud of the work done for Williams + Paddon. As you can imagine, designing for architects can get quite nerve-racking.

Currently the 75 person firm is in the process of implementing the identity design through their in-house graphic designers with WOW acting as consulting creative directors.

This project involved:

- Brand Strategy
- Brand Naming
- Brand Identity Design